Psychotherapies Thesis Example | Topics and Well Written Essays - 9000 words

Psychotherapies - Thesis Example This is based on the fact that interactions in nature can help a person become rooted in their own ancestral, biological, innate self. A closer relationship with the natural world is like "coming home," and such interaction deconstructs the industrial and cultural self and brings the individual back to a closer understanding of essentials. People's desire for nature is linked not only to their direct exploitation of the environment, but also to the influence of the natural world on our emotions and spiritual predisposition. Edward Wilson (1984) suggested that human identity and progress depend on the relationship with nature. The hypothesis that he asserted is that the human propensity to affiliate with non -human living organisms is genetically based. Wilson's work in the field of biophilia provides a framework by which a new discipline can be mapped towards a more thorough understanding of the human relationship with nature. The background of ecotherapy is linked to theorists that include Carl Jung and reflect the variety of different types of ecotherapy and perceptions about their value. While there has been a considerable amount of research into ecotherapy and its impacts, the value of specific methods for ecotherapy has been at the center of debates in the therapeutic community. For example, supporters of human-pet therapies maintain that this method is valuable in bringing an individual into closer understanding of the natural world and the interrelation between man and animal. Critics, though, argue that humans sometimes seek out pets and humanize them, creating compliant little "people" instead of creating a relationship with nature (June McNicholas, et al. 2005; James Serpell, 2000). As a result, assessments of the existing methods for ecotherapy should be related through a view of the current literature, and should reflect both the supporters and critics of the different ecotherapy options. Severe environmental issues such as deforestation, tacitly suggest that we are losing our relationship with nature. In addition, oppressive economic conditions predispose people to be more susceptible to all sorts of distresses. Therefore, it will be argued in this paper that people must strengthen their relationship with nature and that this connection should be fully integrated as a therapeutic practice. The fundamental concept of ecotherapy and its therapeutic power states that in order for us to heal ourselves and reconnect to our inner voice, we have to reconnect to nature (Howard Clinebell, 1996).Establish the thesis statement. It is the primary thesis of this paper that people have the potential to overcome their personal distress. What is more, they can dissolve the defensive separation between spirit, mind, and body through the mutual connection between their inner values and the environment. Therefore, physical healing, psychological problem solving, and spiritual awareness can unite under one experience. Sophia Adamson and Ralph Metzner (1988) suggested that the Western societies usually deal with their psychological problems in a rational and socially beneficial way and stated that the traditional procedure follows a medical model that includes drug treatments administered on a regular schedule. The bond between doctor and patient is isolated and restricted.

Ad Proposal for Apple 2014 Research Paper Example | Topics and Well Written Essays - 1500 words

Ad Proposal for Apple 2014 - Research Paper Example He was awarded the Lange-Tailor Prize in 2009, and best Magazine Writing from the Society for Professional Journalists (Christian Parenti.com). Parenti’s book â€Å"the tropic of chaos† is the result of his immense research and hard work. It took him six long years to produce this outstanding work of art. Parenti travelled to various slums, countries that were at war and countries that were affected with scarcity of food and water shortages. In the book â€Å"Tropic of chaos,† the writer shows his concern of how climate change results in ruining our ecological civilization. The author discusses the region, which lie between the Tropic of Cancer and the Tropic of Capricorn. Parenti’s focus is on East Africa, Afghanistan, India, Pakistan, Kenya, Kyrgystan, Brazil, Mexico. These regions according to him are: â€Å"a belt of economically and politically battered post-colonial states girding the planet’s mid-lattitudes†(Parenti, 9). He labels thes e countries as â€Å"Tropic of chaos† because these countries are facing what he calls a â€Å"Catastrophic convergence of poverty, violence and climate change† (Parenti, 5), which means that climate change is not only causing water and food scarcity but also giving birth to violence in the regions. According to the writer, these countries are too sensitive to shifts in weather changes because they rely on farming and fishing. The writer explains how that the Global North has reacted to this impending crisis with greater oppression and surveillance instead of finding friendly ways to reduce tensions. In short, between the tropic of Cancer and tropic of Capricorn, we mostly find â€Å"most of the failed and semi failed states of the developing world.† (Parenti, 9). Hence, the crisis is taking a toll because the Global South is getting involved in warfare to attain there basic needs. The author begins his narrative by asking, â€Å"who is responsible for killing Ekaru Loruman?† Ekaru Loruman was from Kenya, belonged to a Turkana tribe, and was killed by a rival tribe for stealing cattle, or what the author explains as â€Å"the age old tradition of stock theft† (Democracy now). Moreover, the reason for these frequent killings is that the country is experiencing severe drought and the Turkana Pastoralists are forced to stealing cattle because their animals die due to scarcity of water, so they have to take laws in their own hands, as there are no proper government rules regarding this issue. Here, the author is pointing to an important issue of how the ugly U.S. policies have given rise to everyday violence in these countries. Moreover, the answer to all Parenti’s questions can be answered only if we go back in time when the British rules Africa. History tells us that British during their rule have adopted harsh methods to stop violence. Since that time the violence has never stopped. He gives examples of countries like S omalia, a failed state, which was attacked and demolished by Cold war. After the downfall of the Somalian government, the weapons were transferred to Kenya which resulted in more violence and killings in the form of cattle raids. Moreover, as Kenya does not run any support programs for farmers, this has given rise to more corruption because the farmers have only weapons to defend and protect themselves. The worst part is that when the Somalian refugees reach Kenya, most of the women are being raped and tortured and the sad part is that it is usually the brother who is ordered to rape her sister and if he denies he gets killed. In addition, when the refugees cross the border and reach Kenya they are unable to make a living because Kenyan government is unable to support millions of Somalians who are living in camps. Pakistan is

Poetry Essay Essay Example for Free

Poetry Essay Essay Poetry is an imaginative awareness of experience expressed through meaning, sound, and rhythmic language choices so as to evoke an emotional response. Poetry has been known to employ meter and rhyme, but this is by no means necessary. Poetry is an ancient form that has gone through numerous and drastic reinvention over time. The very nature of poetry as an authentic and individual mode of expression makes it nearly impossible to define. Poetry is sometimes hard to understand but other times its as easy as one, two, and three. Sometimes people turn to poetry to vent their feelings, to tell their high school sweetheart they still love them, to get over grief and etc. Poetry can be inspirational and motivating. Poetry can be anything you want it to be. The plot of Watch by Frank Outlaw tells us that we should be careful about what we do and to choose wisely what we act on. One of the poetic devices in this poem is assonance. Assonance is the repetition of vowel sounds. The vowel sounds repeated in this poem are: A, E, I, O and U. Another poetic device found in this poem is imagery. Imagery is words or phrases that appeal to the senses. The poem is titled Watch, so I believe therefore, watch would be considered as imagery. This poem appeals to me because I agree that we should watch what we do, before we do that particular thing. The plot of The Greatest Artist by Udiah tells us that God is one of a kind and can create the most beautiful things in this world. It also tells us that only God can create the beautiful things on this Earth. The sky is Gods canvas to a beautiful masterpiece. It also states that whenever we are sad, he puts a smile across our face to let us know Hes there. One poetic device in this poem is rhyme. Rhyme is the similarity of ending sounds exsisting between two words. Some of the rhyming words are: compare and air, above and glove, fair and there. Another poetic device is metaphor. Metaphor is the comparison between two objects with the intent of giving clearer meaning to one of them. One of the metaphors in this poem is: God is the greatest artist. This poem appeals to me because I agree that God is the one and only who can create the most unique things and we always know hes watching us with open eyes. The plot of Before You by William Arthur Ward tells us that we should think before we do. It also tells us that we should learn from different situations. Another thing it teaches is that we should use patience before expressing our thoughts. One of the poetic devices in this poem is repetition. Repetition is the repeating of words or phrases. The repetition in this poem is before you. Another poetic device is assonance. Assonance is the repetition of vowel sounds. The vowel sounds repeated in this poem are: A, E, I, O and U. This poem appeals to me because I agree that we should think before we act. I dedicate this poetry book to my mom. I included certain poems because poetry has such a special meaning for a special person. She is a true genuine person with a great attitude towards life. Who expresses emotions profoundly through words. I included certain poems because of the motivation and inspiration they have. Im most inspired by Adele, Adele is a famous London singer, who expresses music through her heartfelt experiences.

Product analysis of maggi noodles in india

Product analysis of maggi noodles in india The Indian subsidiary of the global FMCG giant, Nestle SA Nestle India Limited introduced the brand Maggi in India in 1982. This launch of Maggi no0odles was the platform for an entirely new food category of instant noodles in India. It quickly gained popularity as a quick snack and was widely accepted in the Indian market. The company got the first mover advantage in this category and as a result, was able to retain its successful leader position in the category till the early 2000s. In order to target the health conscious consumers, in the year 2005, Nestle India Limited expanded by brand extension offering various healthy food products under the brand name Maggi. In an effort to extend its healthy foods concept, in May 2006, Nestle India Limited, launched a new variety of instant noodles product called Maggi Dal Atta Noodles (Dal Atta Noodles) under the popular Maggi brand. These Dal Atta Noodles, unlike the traditional Maggi noodles, were made of whole wheat and pulses, and were positioned as a healthy instant noodles. In addition to the instant noodles, Nestle India Limited also offeres a variety of other food products such as soups, sauces and ketchups, cooking aids (seasonings), etc., under the Maggi brand. Positioning [by product attribute] Maggi noodles by nestle comes under the food products category can be specifically placed under instant food category. Maggi was introduced in 1982 as a snack food and since then has been tweaked with a series of repositioning and brand extension strategies to feed the need of the time. Fast to Cook Good to Eat is the tagline for Maggi. Nestle India Limited (NIL) in the past years has aggressively promoted Maggi noodles via various methods like free sample distribution, distributing gifts in exchange of empty packs, etc. The company used its advertising strategically to create an effective impact on the communication of the benefits of the product to target consumers. Its advertisements projected magi as a fun snack for the kids which gave the mothers ease of preparation. Use of taglines like Mummy, bhookh lagi hai (Mom, Im hungry), Bas 2-Minute, (Only 2 minutes) and Fast to Cook Good to Eat effectively communicated the products benefits to target consumers. Maggi is positioned for consumption for the SEC A B consumption household. Its primary target audience is the children in the age group between 6-14 years. It has tried to cater to the low income householders by introducing the Rs. 5/- pack. It was designed to be consumed as a evening snack. The commercial designed for the same show kids of the fore-mentioned age group in the evening time consuming Maggi. Over the period of time with the need for healthy food (Vegetable Atta Noodles) gaining ground it repositioned itself by positioning it as healthy food. This was of paramount importance as the buyer in this case were mother who were going to feed there children who were in the growing age group. Given the special care that mother take of children in this age group Nestle has been trying to promote the healthy part more and more. It is packaged in bright yellow color given that this color is quite attractive to younger people. This color makes Maggi both easily distinguishable and also lively.It has a strong distribution and its availability is present in both traditional retail (kirana stores) and up-market posh supermarkets. It sells mostly in single size serving however it has innovatively changed the packaging allowing multiple serving inside the same packet. Through this it wants to increase brand loyalty. Typically the higher sizes are for regular consumption households and are available at slight discounts. Also from time to time it has been trying to leverage and rejuvenate the brand with interesting Brand extensions. Brand Extensions Maggi Soups 1988 Indian Ethnic Foods Pickles Sambhar Dosa Batter Vada Batter Macroni Maggi Coconut Milk Maggi Tamarind Sauce Maggie Chinese Noodles MAGGI CUPPA MANIA MAGGI Sauces MAGGI Pichkoo MAGGI Pizza Mazza MAGGI MAGIC Cubes MAGGI Bhuna Masala Market Analysis Nestle India Limited NIL operates in Four Segments in India: Prepared Dishes and Cooking Aids Segment Milk Products and Nutrition Segment Chocolate and Confectionery Segment Beverages Segment Prepared Dishes and Cooking Aids segment Maggi is the premium brand in this segment with the highest growth rate of 24.1 per cent in sales by value. The segment has also been a witness of a growth rate of 18.2 per cent in volume sales at 3.46 lakh tonnes during the period. Overall, Milk Products and Nutrition segment consisted of 47 per cent of the companys net sales during first quarter of 2008 (46.3 per cent in Q1 of 2008), followed by Prepared Dishes and Cooking Aids at 23.3 per cent (21.8 per cent), Beverages at 15.8 per cent (17.8 per cent) and Chocolate and Confectionery at 14.1 per cent (13.9 per cent) Maggi Sales The food processing business in India is at a nascent stage and is well poised to go into higher orbit. Presently, the share of the processed and packaged food consumption forms only 15% of the output. Penetration levels as well as per capita consumption in India is also low, as traditionally, Indians have been believers in consuming fresh stuff rather than packaged or frozen. However, the trend is changing and the new fast food generation is slowly altering its habits towards healthy food. The rise in income levels, urbanization, favorable demographics and changing lifestyle are the key drivers going forward. With around 200 Million people expected to shift to processed and packaged food by 2010, there lies a huge opportunity for makers of such products like Nestle India Limited to convert these potential consumers into loyal customers. Processed food market which was valued at Rs 4,600 billion in the year 2004, is expected to touch Rs 13,500 billion by 2015. With respect to Maggi Brand, the industry can be broadly classified into three sectors: Soups Sauces, Dressings and Condiments Noodles Soup The soup sector is rather small in India, but it is growing at a very rapid pace, registering a 16% CAGR in current value terms between 2003 and 2007 and increased by 20% in 2008-09, to reach a value of Rs942 million. Hindustan Unilever and Nestlà © India are the sectors leaders. Growth in soup sales in 2008-09 has been driven by wider options in soups, aggressive promotions and advertising activities by the main players and an increased reliance on instant foods, such as soups, by busy urban consumers. Soup players are trying to position their offerings as healthy snacks and meal solutions. Nestlà © India has positioned its Sanjeevani range of soups as wellness meal solutions due to the addition of healthy ingredients, such as almonds and amla, along with the addition of vegetables, no added colours or MSG, as well as being low in fat and cholesterol. Knorr and Maggi are the two premium soup brands in India, mainly due to their higher pricing, wide range of flavours and wellness positioning. Domestic soup brands such as MTR and Bambino are considered standard brands, due to their lower pricing. Canned soup brands are all positioned in the economy segment, with leading brands Chings Secret having lower prices. Major Brands and Companies in Soups sector are: Brand Company 2004- 05 2005-06 2006-07 2007-08 2008-09 Knorr Hindustan Unilever Group 56.6 57.2 56.9 58.6 57.1 Maggi Nestlà © SA 28.5 29.1 30.6 31.5 28 Chings Secret Capital Foods Ltd 0.9 0.9 0.9 0.8 8.6 MTR Orkla Group 1.9 1.2 SAUCES, DRESSINGS AND CONDIMENTS Retail value sales of sauces, dressings and condiments have grown by 11% in 2008-09 to Rs25.4 billion. This increase is mainly attributed to the increase in regional brands due to the entrance of number of local players into the organized sector from the unorganized sector. Ketchup has registered the fastest value growth in sauces, dressings and condiments in 2008-09, at 13%. The rapid growth in sales of ketchup was driven by a combination of factors, including aggressive promotion in retail outlets and advertising by Hindustan Unilever and Nestlà © India, and the launch of new variants, such as Kissan Chatakdaar and Maggi Pichkoo. With a wider range of flavours which go well with Indian snacks, and small pack sizes which can be used for a single serving, ketchup maintained its high level of growth in 2008-09. The sauces, dressings and condiments sector is highly fragmented, with a large number of regional players. There are a few national players in the herbs and spices and dry sauces subsector and Hindustan Unilever and Nestlà © India are the two notable multinational players, with shares of around 5% each. Major Brands and Companies in Sauces, Dressings and Condiments sector are: Brand Company 2004-05 2005-06 2006-07 2007-08 2008-09 Everest S Narendrakumar Co 17.9 18 17.6 17.6 17.4 MDH Mahashian Di Hatti Pvt Ltd 12.7 12.9 12.5 12.6 12.3 Priya Ushodaya Enterprises Ltd 8.8 8.3 8.7 9 8.4 Eastern Eastern Group 4.2 4.7 5.6 5.9 6.9 Mothers Recipe Desai Brothers Ltd 5.6 5.7 5.7 5.8 6 Hommade Dabur India Ltd 4.3 4.5 4.9 5.2 5.5 Maggi Nestlà © SA 4.4 4.6 4.8 4.8 5 Kissan Hindustan Unilever Group 4.7 4.9 4.9 5 4.9 Noodles Sales of Noodles have grown by 20% in 2008-09 to Rs 15.6 Billion. With Indian consumers leading increasingly busy lifestyles, less time is being devoted to cooking food at home, and urban consumers are opting for easy-to-cook solutions, such as noodles. As a result, instant noodles continue to dominate sales, accounting for almost 73% of retail value in 2008-09. While plain noodles, in the form of vermicelli, have traditionally been popular in South India to make full meals, more consumers are shifting to instant and plain noodles, which are easy to cook, for either full meals or snacks.

Infectious Death Through Lack of Living in The Snows of Kilimanjaro by

Infectious Death Through Lack of Living in The Snows of Kilimanjaro by Ernest Hemingway The short story â€Å"The Snows of Kilimanjaro† by Ernest Hemingway gives a look into the life of a man facing death in the African savannah as a result of an infection. Exotic locales and predominate dialogue are common in Hemingway’s writings and are evident in â€Å"The Snows of Kilimanjaro† as well. â€Å"The Snows of Kilimanjaro† by Ernest Hemingway portrays the theme of death by use of specific narration, the protagonist’s, Harry’s, attitude, and symbolism. Throughout â€Å"The Snows of Kilimanjaro,† Hemingway uses the narration device of the flashback to provide a contrast to Harry’s present state and his life. The present state narration is composed mostly of dialogue and is devoid of Harry’s inner thoughts. The flashbacks are very similar to dreams and express Harry’s emotions and the way he lived life prior to his infectious state. These flashbacks are put into italics, whereas the present state of Harry is in plain type. It is at the end when this narration, writing and type style reveal Harry’s slipping mental state while he enters his death. The reader thinks when the plane comes and picks Harry up it is a â€Å"real-life† situation because of the lack of italicized type, but as the reader reads on it is evident that the rescue was materialized in Harry’s dream world. This meshing of flashback and present-time narration towards the end of Harry’s life shows how he has entere d his dream world, which in fact is his life, and he accepts his death. This blending of flashbacks also shows how a life not only includes experiences, such as Harry’s war experience and travel expeditions, but also includes death. Hemingway provides insight into his theme of death by use narration through flashbacks. Harry’s attitude towards death throughout the story reveals a lot about Harry’s character and opens up stereotypical ways one deals with death. He is calm and quite and does not request much and still wants his wife to be comfortable. His relaxed nature in his death is partly due to the fact he has been around it all the years of his life and his curiosity has been stifled. â€Å"For years [death] had obsessed him; but now it meant nothing†¦Ã¢â‚¬  (255). His calm and quite state is also shown when he cites all he needs is a â€Å"whiskey-soda† (255). His need of alcohol in his dying state also contrasts him to... ...acted as a catalyst for Harry’s lost spirituality when after the war, he used them for whoring to forget about the terrible things he saw. Through Helen, Harry’s wife, Harry’s trust in women further vanishes through his artistic destruction through the wealth Helen has provided to him. This destruction of Harry caused by women, makes women death symbols, quite similar to the hyena. The last symbol Hemingway uses is Harry’s rotting leg itself. The rotting leg is a symbol for Harry’s rotting life. It is ironic that a man who has gone to war and has been trough many times of danger is dying because of a small thorn scratch he received while taking photographs in Africa. This irony and symbolism show Harry’s failures are literally and figuratively eating away at him. The use of symbols and their meanings portray the theme of death in â€Å"The Snows of Kilimanjaro†. Ernest Hemingway focuses on the theme of death I his short story â€Å"The Snows of Kilimanjaro† by using the devices of narration, attitude towards death and symbolism. With all these devices into account the reader can see Harry’s mental state and thoughts on death as well as what has led up to his spiritual and physical death.

journalism Essay -- essays research papers

A journalist is someone who works in the news gathering business, such as a photographer, editor or reporter. Journalism is all around us. It dominates television and surrounds us in the vast publishing industry of popularization. Journalism influence our perspectives on issues concerning us. In other words, its undeniable that journalism has a deep impact on our lives. There are two sides to journalism – good journalism and bad journalism. According to K. Minogue, the journalist has the power to mould the information they receive into â€Å"propaganda† or they could just report the news with additions of both side of the story. Journalism could even cause a political uproar like uncovering the Watergate scandal that forced President Nixon of the USA from office in 1974. Hence, it is very important that a journalist follow a code of ethics to maintain peace and harmony among the people.   Ã‚  Ã‚  Ã‚  Ã‚  I agree that even though journalists are said to have a freedom of expression or speech, they still have to have public responsibilities. In Singapore, we journalist have to watch what we say in delicate matters like September 11 attacks and the current Japanese – China issue. The September 11 attacks may cause our society to be more weary of the Muslims in our society. As journalists, we must we careful not to generalize that all Muslims are extremists. What we can do is to ask our Muslim community on their opinion on the terrorists’ acts and publish it in the news. Since Singapore is a cosmopolitan city, racial and religious matters must be treated diplomatically and fairly. The other races would then be able to understand the Muslims better. Understanding each other would really help nation building as there is social cohesion and thus Singapore would be a peaceful and harmonious home for all. Honesty is another aspect which is very significant. Journalists should observe the common standards of decency and stand accountable to the public for the honesty and accuracy of their news reports. A journalist should not modify or influence any information that goes into their hands. They could do so by using suggestive words and withholding necessary information. Many a time journalists try to create a hype or to make their paper sell like hotcakes by compromising honesty. In Singapore, it is written in the Singapore Jou... ...ght to a certain extent for journalism around the world especially Singapore. Australia and Singapore differ in culture and governance, hence some of the principles may not work in the latter country. Singapore has to provide more protection in journalism to preserve the diverse culture she has. Thus its natural for the government to be more strict by imposing fines if a journalist publish unethical news. This would strengthen the bond of trust of the people in Singapore. References: Goh C. T. (2004) in International Press insitiute.2004 World Press Freedom Review http://www.freemedia.at/wpfr/Asia/singapor.htm http://www.newcriterion.com/archive/23/feb05/journalism.htm http://www.aliran.com/charter/monitors/2004/11/spore-has-more-press-freedom-than-msia.html http://www.asne.org/index.cfm?id=888 http://www.sph.com.sg/ http://www.usinfo.pl/aboutusa/media/ethics.htm http://www.alliance.org.au/ http://www.media-solicitors.co.uk/ Lee, KY (2004) in International Press insitiute.2004 World Press Freedom Review http://www.freemedia.at/wpfr/Asia/singapor.htm Minogue, K. Journalism: Power without responsibility http://www.newcriterion.com/archive/23/feb05/journalism.htm

Hippotherapy

Plan of the project: 1) What is hippotherapy? 2) Analysis of the organization 3) SWOT analysis 4) Target Audience 5) Objectives PR campaign 6) Task of PR campaign 7) Plan of the PR program 8) Work plan of preparation for the conference â€Å"Hippotherapy-riding to health† 9) Information for controllable mass media 10) Information for non-controllable mass media 11) Budget 12) Press kit: * Press release * Information about organization * Biography of the CEO * List of quotations * Logo * Questionnaire for journalistsWhat is hippotherapy? About hippotherapy known since the time of Hippocrates. He claimed that the wounded and the sick get better faster if they ride on horseback, and melancholic part with their dark thoughts. In the middle of the XVIII century the encyclopedist Denis Diderot, in his treatise: â€Å"About riding and what it means to maintain health and to find it again†, wrote: â€Å"Among the exercise the first place belongs to ride. It can be used to trea t many diseases, but may also prevent them befores they appear. Hippotherapy is a comprehensive and multi-method of rehabilitation, a form of physiotherapy (physical therapy), where tools for rehabilitation are the horse, the process of riding and exercising that a person does during riding. While riding all the major muscle groups of the body receive a work out. This occurs at a reflex level, because sitting on the horse, moving along with it, the person instinctively tries to keep the balance not to fall off the horse, and thus encourages the active work of both healthy and affected muscles, without noticing it.Hippotherapy is the only type of treatment when the patient may not understand that he is treated, riding and communication with the horse becomes a game. Psychogenic factor increases the ability to adapt to reality. For a person with a mental disorder, the position on a horse becomes winning – â€Å"I above, but they below†. All the fundamental principles of psychotherapy – a unity of place and characters, the unity of time and unity of action – stay complied. Hippotherapy is effective in: †¢ Cerebral palsy. †¢ Orthopedic syndromes. †¢ Disorders of the musculoskeletal system that result from paralysis and other lesions of the central nervous system. Lesions of the senses – blindness, deafness. †¢ Disorders of posture, scoliosis †¢ Malformations of the limbs. †¢ Various forms of intellectual disability resulting from organic or genetic diseases. †¢ Down syndrome. †¢ Violations of the psycho-emotional sphere: * Autism * Neuroses * Mental retardation * Schizophrenia * Emotional disorders * Social maladjustment * Syndrome of hyperactivity * The state of anxiety The process of riding improves blood circulation and breathing, it involves the work of almost all the muscles and tendons, ligaments and joints of the body.This is particularly important for autistic people, who cannot be motor-active without stimulation from the outside – not counting their stereotypical movements. The horseback riding includes training of overall coordination, maintaining balance and responsiveness. It trains senses and a deep sensitivity. Through the senses different stimuli are taken and accumulated. The horse becomes a link between the inner world of the person and the surrounding reality. Communion of human and horse is a full chain of communicative feedback between person and the outside world, which allows a person to perceive reality more wholly.Analysis of the organization: Hippotherapy center SPIRIT was established in 2010 in Kiev, by a group of enthusiasts with the support of Children's Psychological Center. The center has eight experts: three hostlers and 5 hippotherapy specialists. It is located in the city of Kiev. The center has its own space: the manege – 900 m? , 200 m? stable, cafe 35 m? and public spaces of 30 m?. In the property of hippotherapy cen ter SPIRIT there are ten horses. An average weekly visits of the center 50 people. The cost of training is 40 UAH. An annual income from services of the organization is 96,000 UAH.An annual income from conferences and seminars is 250,000 UAH. Expenditure on the horses and the activities of the center is 600 000 UAH. The difference between the revenue and expenditure of the budget is covered by the Center of State Support, donations from individuals and charitable organizations, including  «American Hippotherapy Association ». To date, the HC SPIRIT has an opportunity to conduct 90 classes per week and is planning in two years to expand the area of the base in half and increase the number of horses to 15. SWOT analysis StrengthsEnthusiasm, love of horses, the desire to help people, professional knowledge and experience in the field of hippotherapy, specialists in medicine, such as: rehabilitation, neurology, psychotherapy and psychology. Existence of its own space in Kiev and tr ained horses. The support of the Children's Psychological Center. Weaknesses Material and technical infrastructure is not powerful enough to meet the demand for the services of the organization. Opportunities Prepared strong scientific base on a global level. The growing interest to hippotherapy of the target audience.The development of social orientation in sport, community and government organizations. Growth of financial capacity of the target audience through the creation and development of relevant charities, philanthropy and government support in recent years. Threats Unstable economic situation, the high cost of maintenance of horses (feeding, treatment, ammunition), high rates for advertising. Target Audience The target audiences for PR action are parents of children with specific diseases at whose treatment the hippotherapy is aimed.The scientific community is interested in the exchange of information in the study of hippotherapy. Ukrainian and international governmental an d non-governmental organizations that are related to the specific theme. Objectives PR campaign At this stage, the Organization aims to increase attendance in half and increase organizational effectiveness for the treatment of profile diseases, which, in turn, increase the interest in the work of the HC SPIRIT of the Ukrainian and international governmental and charitable organizations and increase their funding in the center.This will enhance the material and technical base of the center and go to the free form of treatment for patients. Also, the expansion of international recognition will help the exchange of scientific information and enhance the effectiveness of treatment. Task of PR campaign Improve the knowledge about the HC SPIRIT of potential customers, Ukrainian and international governmental and charitable organizations. Enhance the image of the center as an open, social-oriented organization with professional, scientific approach to work and the desire to develop.Plan of the PR program: 09:00 – 09:30 Registration of Journalists Meeting with the guests near the Hotel â€Å"MIR†, departure to the HC SPIRIT 09:30 – 10:00 Opening. Speeches by the President of the Equestrian Federation of Ukraine A. Onishchenko and the Deputy Head of the department of Reform and Development of medicine N. Hobzey. 10:00 – 11:00 A scientific conference on â€Å"Hippotherapy in the treatment of cerebral palsy. † Speakers: Professor A. Denisenko (Ukraine), neurologist, Professor D. Tsverava (Georgia) 11:00 – 12:00 Coffee Break 2:00 – 13:30 A scientific conference on â€Å"Hippotherapy in diseases of the musculoskeletal system† Speakers: Professor M. Rukhadze (Georgia), Professor Naomi Robert (USA) 13:30 – 14:00 Lunch 14:00 – 14:30 Reception of children from Rehabilitation Center 14:30 – 16:00 Master Class. Hold by prof. Naomi Robert and prof. D. Tsverava. The program includes: practical lessons wit h children demonstrating different methods of hippotherapy in cerebral palsy, scoliosis, osteochondrosis 16:00 – 16:30 Departure of children to rehabilitation center.Coffee break 16:30 – 17:00 Communication with visitors. Questions and answers 17:00 Departure of guests from HC SPIRIT to the Hotel â€Å"MIR† End of program. Information for controllable mass media: For â€Å"Horses† & â€Å"What’s On† Magazines: â€Å"Hippotherapy – riding to health† – the slogan of charity event for children with disabilities. Nowadays it is great to hear about different kinds of charity events that are going on in all parts of the world. We are not an exception, being heard in Ukraine.A charity event is going to take place in Kiev, organized by volunteers and Hippotherapy center SPIRIT. It is an event for children with mental disabilities from rehabilitation center. Do we hear about hippotherapy every day? It is a form of physical, occup ational and speech therapy in which a therapist uses the characteristic movements of a horse to provide carefully graded motor and sensory input. Hippotherapy is also used in speech and language pathology. This method uses a horse to accomplish traditional speech, language, cognitive, and swallowing goals.Using hippotherapy, appropriate sensory processing strategies have been integrated into the treatment to facilitate successful communication. So, basically we can help the children without them even noticing it. The charity event is taking place on 6 April 2013. Children are transported from the rehabilitation center right to the HC SPIRIT. The parents are also invited to receive more information about the therapy. Professors and doctors prepare speeches about what is hippotherapy and how it can be used as a treatment for the child.The event is sponsored by the following organizations: the Equestrian Federation, Hippotherapy center SPIRIT, the Ministry of Labor and Social Policy of Ukraine, the Ministry of Health of Ukraine, Children's Psychological Center and American Hippotherapy Association. Information for non-controllable mass media: An event devoted to hippotherapy, which helps children with mental disabilities from Kiev rehabilitation center, is going to take place on the 6th of April 2013 in HC SPIRIT. Sponsors, doctors and professors, parents and children, as well as authorities are going to be present at this event.The main goal is to attract the society’s attention to children with disabilities and to inform guests about advantages of hippotherapy. The project is sponsored and supported by: the Equestrian Federation, Hippotherapy center SPIRIT, the Ministry of Labor and Social Policy of Ukraine, the Ministry of Health of Ukraine, Children's Psychological Center and American Hippotherapy Association. Budget 1. Coffee-break Program| Number of participants| Coffee-break menu| Quantity| Price per unit UAH| Total priceUAH| Price to payUAH| Source of financing| Coffee- break 1| 50? Coffee| 100 | 5 | 500| 4250| American Hippotherapy Association| | | Tea| 100| 5 | 500| | | | | Cookies| 10| 15 | 150| | | | | Sandwiches| 150| 10 | 1500| | | | | Server| 2| 300| 600| | | | | Transportation| | 500| 500| | | | | Other| | 500| 500| | | Coffee-break 2| 50? | Coffee| 100 | 5 | 500| 2750| American Hippotherapy Association| | | Tea| 100| 5 | 500| | | | | Cookies| 10| 15 | 150| | | | | Sandwiches| 150| 10 | 1500| | | Lunch| 50? | Coffee| 100| 5| 500| 2820| HC SPIRIT| | | Tea| 100| 5| 500| | | | | Set lunch| 52| 35| 1820| | | 5 doctors, 5 officials, 10 journalists, 10 personnel, 20 clients, 10 others 2. Transportation Transport| Number of people| Route| Price UAH| Total price UAH| Source of financing| Minibus for children| 10| Rehabilitation center – HC SPIRITHC SPIRIT – Rehabilitation center| 600| 1200| Ministry of Labor and Social Policy| Minibus for guests (doctors and specialists)| 5| Hotel – HC SPIRITHC SPIRIT â⠂¬â€œ Hotel| 600| 600| Ministry of Health| 3. Hotel | Number of people| Number of nights| Price per night UAH| Total Price| Source of financing| Guests (doctors and specialists)| 5| 2| 500| 5000| Ministry of Health| . Presents for children Type of present| Number of presents| Price per unit UAH| Total price UAH| Source of financing| Assorted candies| 50 packages| 40| 2000| American Hippotherapy Association| Books for painting| 50| 40| 2000| | 5. Mass-media Type of mass-media| Type of service| Number of advertisement| Price UAH| Total price UAH| Source of financing| Magazine â€Å"Zdorovie†| Order a special article| One page + three photo| 2000| 2800| Children's Psychological Center| Web-site zdorovbud. com. a| Placing an article| | 800| | | Photograph | | | 500| 500| Equestrian Federation| 6. Advertisement materials Type of advertisement| Type of work| Number of materials| Price UAH| Total price UAH| Source of financing| Prospect, press release? | Layout, printing| 100| 1200| 1200| HC SPIRIT| Prospect of the conference showing sponsors? | Layout, printing| 300| 1500| 1500| Equestrian Federation| Brochure with materials about hippotherapy? | Layout, printing| 100| 2500| 2500| Ministry of Health| Internet banner? | Creating, placement on websites zdorovbud. om. uamedical. us | | 800| 800| HC SPIRIT| ? Distributed four months before the conference to the media, charitable organizations, social organizations, in order to find sponsors. ? Distributed three months before the conference in the profile of medical institutions and doctors. ? Issued after the  conference to all interested and distributed to the profile Medical Institutions. ? Placed a month before the conference on  websites: zdorovbud. com. ua, medical. us and Equestrian Federation site. 7. Medical and Police supportDepartment| Type of service| Price UAH| Total price UAH| Source of financing| Medical| Emergency brigade on duty| 1500| 3000| Ministry of Health| Police| Escort of the bus with c hildren| 1500| | | Total expenditures Organization| Expenditures UAH| HC SPIRIT| 4,820| Ministry of Health| 11,100| Equestrian Federation| 2,000| Children's Psychological Center| 2,800| Ministry of Labor and Social Policy| 1,200| American Hippotherapy Association| 11,000| Total| 32,920| Press kit Press release Horse as doctor and friend for your children. Hippo therapy- new way of treating children with disabilities. Hippotherapy-riding to health† is the slogan of the charity event which is taking place on 6 April, 2013 in Hippotherapy center SPIRIT. The main goal is to inform parents and doctors about the advantages of such treatment. The event attracts society’s attention to children with disabilities. Its aim is to attract more financial help from government, business people and charity organizations. At the beginning the President of the Equestrian Federation of Ukraine A. Onishchenko and the Deputy Head of the department of Reform and Development of medicine N.Hobz ey will present speeches about the importance of such events. The topics of the conference are â€Å"Hippotherapy in the treatment of cerebral palsy† and â€Å"Hippotherapy in diseases of the musculoskeletal system†. Among the special guests neurologist Professor A. Denisenko (Ukraine), Professor D. Tsverava (Georgia), Professor M. Rukhadze (Georgia), Professor Naomi Robert (USA). Expected number of guests is around 50. The program with horses for children includes practical lessons demonstrating different methods of hippotherapy in cerebral palsy, scoliosis, osteochondrosis.The project is financed by Equestrian Federation, Hippo therapy center SPIRIT, Ministry of Labor and Social Policy of Ukraine, Ministry of Health of Ukraine, Children's Psychological Center and American Hippotherapy Association. Contact information: Hippotherapy center SPIRIT Phones: 099-155-24-54, 096-295-95-45, 093-401-36-94 e-mail: spirit. [email  protected] com Information about organization The idea of the project was developed by three students of the International Christian University-Kiev. Hippo therapy center SPIRIT was pleased to help in organizing this event on their part.That’s why the project has a form of charity event. Center SPIRIT was founded in 2010 in Kiev by a group of enthusiasts with the support of the Children's Psychiatric Center. Experts of the center hold higher education degrees and have been trained on the course â€Å"Hippotherapy for children's diseases† abroad. At the center work professional psychologists, rehabilitation specialists, neurologist. Horses are specifically purchased for use in hippotherapy and are trained by professional athletes. We care about safety. Classes are held with the participation of three people: the ringleader, hippotherapist and assistant to hippotherapist.Biography of the CEO Director of the Hippotherapy center Spirit, Anna Burago, established the center in 2010. Prior to that, she took a course â₠¬Å"Rehabilitation of patients with limited ability† at Medics’ Retraining Facility of People’s Friendship University of Russia. She is a specialist in rehabilitation. In May 2010 she completed a course in â€Å"Ridetherapy in Children’s Diseases† and got a qualification of instuctor of hippotherapy at Tbilisi Medical Academy. Every year the center organizes special events regarding hippotherapy. List of quotationsA parent says about the results of therapy: â€Å"The biggest change for Maxim has been the area of speech. Before the hippotherapy, he could say only a few words clearly and would attempt speech only if it was modeled for him. After only four sessions, Maxim speaks about 20 words clearly and is making approximations of several more, sometimes spontaneously. Something extraordinary happens to Maxim when he is up on that horse. The feeling of the rhythm of the horse walking seems to be helping Maxim’s brain organize what it needs to make speech happen. † Professor M.Rukhadze tells about the difference of hippotherapy from clinics: â€Å"Hippotherapy takes the patient out of the traditional clinical setting and places them into a more relaxed, yet stimulating atmosphere in order to help them meet their functional goals. Patients are in a natural environment, which may help integrate their needs into everyday life experiences. Children, who are sensitive to being â€Å"different†, do not consider the riding environment to be a clinic. † Logo Questionnaire for journalists 1. Name and last name 2. Company 3. Phone number 4. E-mail