The Selling of Women in America Essay -- Research Essays

The Selling of Women in America Beautiful, skin-tight clothing, thin, blonde, long hair, and big breasted women are what people normally think of when they think of television commercials. This is very stereotypical but how stereotypical is it? Look at the media anymore and this is what the audience sees. There may be a change here and there with the hair color and how tight the clothing is but in all honestly this is what the public is seeing on television screens if they sit there and watch the television screens. Our society has brought about the sex appeal in women to sell their products. How true is all of this? From a series of surveys, an interview, observation, and case study I have chosen to prove that a certain â€Å"type† of woman is used in commercials and that she is used for her sex appeal in them. I surveyed five girls and five guys on whether or not they think that women are used as sex objects and if there is a certain type of women that is used for these commercials. An interview was also done with my friend Lindsay to go into more detail on this subject. Many different answers were given but there were specific types of answers that the majority of the ten interviewees answered with. In surveying these ten people that I have chosen I came up with some diverse answers and yet some similar ones. Sixty percent of the people surveyed reported that sports and sitcoms were the top two television programs watched. The main sports that are watched are football, basketball, hockey, and baseball, however, there were others mentioned. It was funny to see that the type of commercial that was mostly perceived by the surveyors was beer commercials, but other responses included sports, clothing, foo... ...tracted to her appearance referring to her a â€Å"hot† and they wouldn’t change a thing to her outfit. However, one of them said that they would use 1-800-COLLECT because of disliking other telephone services but not because the angel said to. But he did feel that she does leave the number floating around in his head because she is the one saying it. Women are clearly used in commercials for their sex appeal and it is not just any woman; it is a woman who is most likely big breasted, slim, attractive with long, blonde hair, smiling, tall, curvy, and model-like. Because of this â€Å"attractiveness† men and both women find themselves viewing commercials that have these types of women in them. From the surveys, interview, and case study I have found that these stereotypes are true and that yes, people may buy these products because of these beautiful, glamorous women.